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“Are you confused about the economy? Well have no fear/I’m going to explain the American economy right now,” sings Tay Zonday in his newest video titled “Mama Economy.” ~ Dean Kosage
Zonday shot to fame after his by-all-rights-ridiculous video for “Chocolate Rain” went viral. The song hit the web in April 2007 and has since racked up more than 73 million views. The song, in which the always-strange Zonday singing about … something, gained popularity more for Zonday’s odd, amateurish naivety than for the merits of the song. Intent-be-damned, “Chocolate Rain” ended up in shows like South Park and was covered by musicians such as John Mayer. Zonday himself went on a mini talk circuit, including stops on Jimmy Kimmel Live, Good Morning America and write ups in USA Today and The Toronto Star.
Throughout, Zonday kept his head high and kept making songs. The production values improved (marginally) but he kept his characteristic baritone and cringe-worthy lyrics.
In “Mama Economy” it’s apparent the recession has been getting Zonday down. The song is sort of like if an auctioneer tone-dropped his voice and tried to explain, more or less, the entire economy in four and a half minutes over a violin and 8-bit bloops. And it rhymed … Sort of.
Zonday hits on corporations, money valuations, the national debt, principles of borrowing from a bank and the fact that razor blades oxidate when you… wait, what? Zonday was never (ever) known for his word play but, to his credit, he actually has some decent chops and the kind of optimistic confidence that could fell a tree.